Computer-Aided Brand Design: Interactive Aesthetic Experience of Virtual Reality and Emotional Identification Model

被引：0
作者：
Lin, Weixin [1 ]
Yin, Zehe [1 ]
Yu, Liuying [1 ]
Liang, Yongxin [1 ]
Su, Quan [1 ]
机构：
[1] Hainan Vocational University of Science and Technology, Hainan, Haikou
来源：
Computer-Aided Design and Applications | 2024年 / 21卷 / S28期
关键词：
Brand Design; Computer-Aided Design; Emotional Recognition; Interactive Aesthetic Experience; Virtual Reality;
D O I：
10.14733/cadaps.2024.S28.41-55
中图分类号：
学科分类号：
摘要：
This study aims to explore the interactive aesthetic experience of VR (Virtual reality) and emotion recognition technology in computer-aided brand design. By constructing an innovative model, this study integrates VR and emotion recognition technology to enhance the interactivity and immersion of brand design and then enhance the aesthetic experience of consumers. The experiment uses the simulation method to verify the model's effectiveness. The experimental results show that compared with the previous brand design methods, the model constructed in this study can capture consumers' emotional needs more accurately and provide more individualized and attractive brand design solutions. This research not only brings new methodology to the field of brand design but also provides valuable enlightenment for future research direction. Constantly optimizing and perfecting the model is expected to create a richer brand experience for consumers and promote innovation and development in the brand design industry. © 2024 U-turn Press LLC,.
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页码：41 / 55
页数：14
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