Proceedings contains 10 papers with discussions devoted to the following topics: promotion as a tool of marketing; recent developments in steel technology; and specialization in steel. Individual papers are provided with bibliographic references. Following is a list of titles and authors: Promotion - An Integral Part of Marketing Strategy in the Steel Industry of North America. By George H. McClure. Ocean is a New Market for Steel. By Eishiro Saito. Promoting Alloy and Stainless Steels to a National Market. By N. Philip Bromiley. Development and Present Position of Basic Oxygen Steelmaking. By Hermann Th. Brandi. Present Situation Regarding Pre-Reduced Iron and Cokemaking Technology. By R. Scholey. Recent Developments in Large Capacity Blast Furnaces. By Shinroku Yamashita. Electric Furnace Steelmaking and Treatment of Molten Steel. By H. L. Bishop, Jr. Steelworks with a Major By-Product. By Gerald Langton. Mini Steel Plant. By Silvano Galluzzo. Some Aspects on the Structure of the Swedish Special Steel Industry. By Bengt Nordell. Pioneering Plate Steel Specialization. By Charles L. Huston, Jr.