Signal processing requires broadband, low-loss, low-cost microwave devices (circulators, isolators, phase shifters, absorbers). Soft ferrites (garnets, spinels, hexaferrites), applied in planar microwave devices, are reviewed from the point of view of device requirements. Magnetic properties, specific to operation in high-frequency electromagnetic fields, are discussed. Recent developments in thick film ferrite technology and device design are reviewed. Magnetic losses related to planar shape and inhomogeneous internal fields are analyzed.