DATABASE MARKETING FOR COMPETITIVE ADVANTAGE.

被引：0

作者：

Stone, Merlin ^{[1
]}

Shaw, Robert ^{[1
]}

机构：

[1] Taba Midas Ltd, Taba Midas Ltd

来源：

Long Range Planning | 1987年 / 20卷 / 102期

关键词：

COMPUTERS - Data Communication Systems - DATABASE SYSTEMS - STRATEGIC PLANNING;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

Achieving fully integrated Database Marketing is a long way off for most companies but the technology to achieve it is available today. More and more companies in different sectors are increasing the degree of automation in their marketing every year. By the 1990s there wil be major manufacturing and distribution companies able to claim that their marketing is truly integrated with all their other functional activities through database marketing.

引用

页码：12 / 20

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