Caraustar: Aiming to make one name say it all

When a company grows substantially over many years, the changes often bring with them a series of problems and opportunities. This is particularly true when the growth is largely generated by a series of acquisitions of widely varying size. Company identity and a common sense of purpose are usually among the more difficult parts of the puzzle to be solved. Caraustar has faced most of these problems in the 61 years since its founding when the then Carolina Paper Board Corporation built a small mill in Charlotte, North Carolina producing just 25 tons a day of board. Today, Caraustar is now a 107 plant giant of the industry in North America. Caraustar has been responsible for over 30 percent of all the acquisitions in the US folding carton industry.