To boldly go where so many have gone before

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Qual Prog | / 2卷 / 29-33期

关键词：

Automobile parts and equipment - Automobiles - Competition - Marketing - Purchasing - Quality assurance - Retail stores;

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摘要：

The challenges of entering a saturated market and attracting customers were addressed through Saturn's efforts to differentiate itself in two respects: selling the company rather than the car, and developing a relationship with customers.

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