Integrating technology planning with business planning

被引：0

作者：

Metz, Philip D.

机构：

来源：

IEEE Engineering Management Review | 1996年 / 24卷 / 04期

关键词：

Research and development management - Strategic planning;

D O I：

暂无

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学科分类号：

摘要：

Technology-intensive firms are preoccupied with the idea of linking strategic business planning with technology planning to cope with short product life cycles and increasing globalization. This strategy involves the establishment of a structured process for technology planning, fostering active involvement between R&D and other functions, getting management commitment, organizing for effective technology planning and buy-in by all functions, and holding business units and R&D accountable for measurable results.

引用

页码：118 / 120