MEDIA SCHEDULING AND SOLUTION APPROACHES.

被引：0
|
作者：
Zufryden, Fred S.
机构：
来源：
Operational Research Quarterly | 1975年 / 26卷 / 2 i期
关键词：
MATHEMATICAL MODELS - MATHEMATICAL PROGRAMMING - OPERATIONS RESEARCH;
D O I：
10.1057/jors.1975.62
中图分类号：
学科分类号：
摘要：
A media model that selects and schedules advertisements over time subject to a budgetary constraint is formulated as a large-scale, zero-one, integer programming model. A solution to the model by means of standard optimization techniques is infeasible or impractical, because of its complex structure. Consequently, several computationally efficient alternative solution approaches are developed and evaluated. These are shown to provide good (often optimal) solutions to the model and also appear to have a wide range of applicability to other media models and optimization problems with similar structures.
引用
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页码：283 / 295
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