MEDIA SCHEDULING AND SOLUTION APPROACHES.

被引：0
|
作者：
Zufryden, Fred S.
机构：
来源：
Operational Research Quarterly | 1975年 / 26卷 / 2 i期
关键词：
MATHEMATICAL MODELS - MATHEMATICAL PROGRAMMING - OPERATIONS RESEARCH;
D O I：
10.1057/jors.1975.62
中图分类号：
学科分类号：
摘要：
A media model that selects and schedules advertisements over time subject to a budgetary constraint is formulated as a large-scale, zero-one, integer programming model. A solution to the model by means of standard optimization techniques is infeasible or impractical, because of its complex structure. Consequently, several computationally efficient alternative solution approaches are developed and evaluated. These are shown to provide good (often optimal) solutions to the model and also appear to have a wide range of applicability to other media models and optimization problems with similar structures.
引用
收藏
页码：283 / 295
相关论文
共 50 条
  • [1] MEDIA SCHEDULING AND SOLUTION APPROACHES
    ZUFRYDEN, FS
    OPERATIONAL RESEARCH QUARTERLY, 1975, 26 (02) : 283 - 295
  • [2] Media studies: Ethnomethodological approaches.
    Ten Have, P
    LANGUAGE IN SOCIETY, 2001, 30 (02) : 295 - 298
  • [3] Identification of Complex Systems - Problems and Solution Approaches.
    Fresewinkel, T.
    Unbehauen, H.
    Regelungstechnik RT, 1984, 32 (01): : 3 - 7
  • [4] Approaches. An anthology
    Riess, E
    LITERATUR UND KRITIK, 2002, (361-62): : 107 - 108
  • [5] Floodplains: Interdisciplinary approaches.
    Daniels, JM
    PROFESSIONAL GEOGRAPHER, 2002, 54 (03): : 468 - 470
  • [6] The crane scheduling problem: models and solution approaches
    Yongpei Guan
    Kang-Hung Yang
    Zhili Zhou
    Annals of Operations Research, 2013, 203 : 119 - 139
  • [7] Solution approaches to large shift scheduling problems
    Rekik, Monia
    Cordeau, Jean-Francois
    Soumis, Francois
    RAIRO-OPERATIONS RESEARCH, 2008, 42 (02) : 229 - 258
  • [8] Reformulation and solution approaches for an integrated scheduling model
    Jodlbauer, H
    Reitner, S
    Weidenhiller, A
    COMPUTATIONAL SCIENCE AND ITS APPLICATIONS - ICCSA 2006, PT 5, 2006, 3984 : 88 - 97
  • [9] The crane scheduling problem: models and solution approaches
    Guan, Yongpei
    Yang, Kang-Hung
    Zhou, Zhili
    ANNALS OF OPERATIONS RESEARCH, 2013, 203 (01) : 119 - 139
  • [10] Gender and Sexuality: Sociological Approaches.
    Lamb, Sharon
    SEX ROLES, 2012, 66 (1-2) : 146 - 148
12345