NASA's Earth-to-Orbit (ETO) Propulsion Technology Program, a multi-year/multi-task focused technology effort is, today, highly focused on conventional high-thrust cryogenic liquid chemical rocket engines and their envisioned future technology needs. But as highlighted in the U.S. National Ten-Year Space Launch Technology Plan, a set of less-conventional propulsion subjects, ones which offer significant promise for both, improving the state of the art and opening up new propulsion-capability possibilities, is now directed to the space propulsion planning community's attention. In conducting its forward-planning activities, it is highly appropriate that the ETO Program (and other programs as well) carefully consider integrating these `new initiative' subjects into the taskwork of future years. After an introductory consideration of the National Plan's propulsion-related directives, followed by a brief background overview of the ETO Program, the following specific new-initiative candidates are discussed from the standpoint of technology-program planning: operationally efficient propulsion systems; high-thrust hybrid rocket propulsion; low-cost, low-pressure expendable propulsion subsystems; advanced cryogenic in-space propulsion systems; integrated modular engine (IME) configured propulsion systems, and combined-cycle airbreathing/rocket propulsion systems.