Results of experimental investigations are presented of effects of the nurling pitch and flange height on the convective heat exchange and hydraulic resistance on the flow of transformer oil in a round tube with nurled flanges. The experimental data are generalized by empirical dependences. Analysis of obtained results shows that the thermohydrodynamic efficiency of artificial roughness depends on the nurling geometric parameters. It is noted also that the heat transfer efficiency increase exceeds the growth of hydraulic resistance 1.25-3 times in dependence on the Reynolds number.