PRODUCTION AND SALES STRATEGY - AN OPERATIONS RESEARCH CASE STUDY.

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Becker, A.M.
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| 1600年 / 54期
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An example of a case study is given in which, by utilizing an operations research (OR) method, reliable decision making information associated with a complex problem can be obtained. The case study is concerned with the current and pertinent question - how should a multi-national concern distribute production over its branches in different countjries so that, under given production-technological and economic conditions (capacity limitations, sales prices and maximum sales quotas, transport costs, customs regulations), a market made up of several countries can be suppliejd and the profit thereby obtained be a maximum.
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