An examination of adoption of cash on delivery payment method among e-shoppers in India: role of perceived security, risk, privacy and trust

被引：1
作者：
Sharma A. [1 ]
Bhatt S. [1 ]
Kapri S.S. [1 ]
Anuj [1 ]
机构：
[1] Graphic Era Hill University, Uttarakhand, Dehradun
来源：
International Journal of Electronic Business | 2023年 / 18卷 / 04期
关键词：
cash on delivery; COD; financial risk; India; online shopping; privacy; security; trust;
D O I：
10.1504/IJEB.2023.134118
中图分类号：
学科分类号：
摘要：
Online marketing is a rising mode of selling products all over the world. E-shoppers use various modes of payment. This study explores and examines the factors which influence e-commerce users to adopt the cash on delivery (COD) mode of payment while shopping online. This is an empirical study done using data gathered from 387 Indian e-shoppers. This study reveals that the adoption of COD results from a sense of perceived security. Further, in online shopping perceived trust in vendors and payment systems, privacy and perceived safety from financial risk play a major role, as their presence leads to perceived security. This study is useful for marketers to understand the payment behaviour of e-shoppers in India and in the development of strategies, policies, and technologies to make a more secure e-shopping platform. Copyright © 2023 Inderscience Enterprises Ltd.
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收藏
页码：373 / 391
页数：18
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