The hidden business opportunities that occur in the presence of imperfect informations are discussed. The most obvious example of imperfect information opportunity is business in trade secrets, such as the recipe for Coca-Cola syrup that has offered a temporary advantage over competitors. The concept of perfect information is critical to stock markets, where there is no unfair advantage in deciding the portfolio of further investments. Opportunities for value through imperfect information can be offered by products or the processes that are used to make the product. Recognization of the opportunities will help the firms to gain profit from imperfect information, and obtain the values of imperfect informations for a longer period of time. Profit opportunities from imperfect information can come from business and production processes, and can be very large depending on how imperfect the information is.