Digital Marketing Evaluation of Applied Undergraduate Talent Training with E-commerce using Big Data Mining and Communication Technology Support

被引：0

作者：

Zhang L. ^{[1
]}

Yu H. ^{[1
]}

机构：

[1] Department of postal communication management, Shijiazhuang Posts and Telecommunications Technical College, Hebei, Shijiazhuang

来源：

Computer-Aided Design and Applications | 2024年 / 21卷 / S4期

关键词：

applied undergraduate; big data; cloud computing; Digital Marketing Evaluation; e-commerce; talent training;

D O I：

10.14733/cadaps.2024.S4.103-118

中图分类号：

学科分类号：

摘要：

E-commerce is a kind of business activity supported by communication technology, computer technology and network technology. It is a product of knowledge economy and information society, a new business model integrating information flow, material flow and capital flow, and an inevitable trend of future business operation and network operation of enterprises. The relevant statistics and research show that there are rigid and lagging phenomena in undergraduate colleges in applied talent cultivation mode, professional settings, teaching methods and teaching staff training, which cause the cultivated applied talents to be disconnected from the talent requirements of China's new economy and new industry. It provides a new way of thinking, method and sharing platform for the reform of talent cultivation, so as to seize the opportunity to achieve a bend and take the lead in building a higher education system that leads the development and progress of the times. © 2024, CAD Solutions, LLC. All rights reserved.

引用

页码：103 / 118

页数：15

共 25 条

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