Examining Antecedents and Consequences of Tourist Satisfaction: A Structural Modeling Approach

被引:81
作者
Wang, Xia [1 ]
Zhang, Jie [1 ]
Gu, Chaolin [2 ]
Zhen, Feng [1 ]
机构
[1] School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing
[2] School of Architecture, Tsinghua University, Beijing
关键词
destination; Guilin; structural equation modeling (SEM); tourist satisfaction;
D O I
10.1016/S1007-0214(09)70057-4
中图分类号
学科分类号
摘要
While the importance of tourist satisfaction has been recognized by academic researchers for at least four decades, adequate tourist satisfaction models have not been developed or validated. This study presents a tourist satisfaction model for a destination and explores the antecedents (tourist expectations, destination image, perceived quality, and perceived value) and the consequences (tourist complaints and tourist loyalty) of tourist satisfaction using Guilin for the case study. Structural equation modeling results support the tourist satisfaction model of tourist expectations, destination image, perceived quality, and perceived value as four key antecedents of tourist satisfaction, with tourist satisfaction having a negative effect on tourist complaints and a positive effect on tourist loyalty. Managerial implications are drawn from the study findings and suggestions are given for future work. © 2009 Tsinghua University Press.
引用
收藏
页码:397 / 406
页数:9
相关论文
共 58 条
[1]  
Oliver R.L., A cognitive model of the antecedents and consequences of satisfaction decision, Journal of Marketing Research, 17, 11, pp. 460-469, (1980)
[2]  
Fornell C., A national customer satisfaction barometer: The Swedish experiences, Journal of Marketing, 56, 1, pp. 6-21, (1992)
[3]  
Anderson E.W., Fornell C., Lehmann D.R., Customer satisfaction, market share, and profitability: Findings from Sweden, Journal of Marketing, 58, 3, pp. 53-66, (1994)
[4]  
Fornell C., Johnson M.D., Anderson E.W., Et al., The American customer satisfaction index: Description, findings, and implications, Journal of Marketing, 60, 4, pp. 7-18, (1996)
[5]  
Zeithaml V.A., Bitner M.J., Service Marketing: Integrating Customer Focus across the Firm. 2nd Ed., (2000)
[6]  
Bosque I., Martin H.S., Collado J., The role of expectations in the consumer satisfaction formation process: Empirical evidence in the travel agency sector, Tourism Management, 27, 4, pp. 410-419, (2006)
[7]  
Baker D.A., Crompton J.L., Quality, satisfaction and behavioral intentions, Annals of Tourism Research, 27, 3, pp. 785-804, (2000)
[8]  
Kozak M., Rimmington M., Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination, Journal of Travel Research, 38, February, pp. 260-269, (2000)
[9]  
Heung V.C.S., Cheng E., Assessing tourists' satisfaction with shopping in the Hong Kong Special Administrative Region of China, Journal of Travel Research, 38, 4, pp. 396-404, (2000)
[10]  
Gonzalez M., Comesana L.R., Brea J., Assessing tourist behavioral intentions through perceived service quality and customer satisfaction, Journal of Business Research, 60, 2, pp. 153-160, (2007)