A series of NaGdF4: Er3+, Tm3+, Yb3+ upconversion luminescence phosphors with different Yb3+ ion concentrations were prepared by a hydrothermal method under 180°C for 24 h, in which the molar ratio of NaF to rare earth ions is 5:1. The structure and upconversion luminescence are characterized. The results of XRD indicate that all the samples are hexagonal phase NaGdF4. The interplanar spacing of NaGdF4 phase is slightly affected by Yb3+ ions concentration. Under 980 nm laser excitation, the upconversion luminescence spectra of samples show green emission from 2H11/2→4I15/2 and 4S3/2→4I15/2 transitions of Er3+ ions, red emissions attributed to 4F9/2→4I15/2 transitions of Er3+ ions, respectively, and blue emissions assigned to 1G4→3H6 transitions of Tm3+ ions. The relative intensities of green to red emission and blue to red emission are governed by Yb3+ ions concentration in NaGdF4: Er3+, Tm3+, Yb3+ phosphors, respectively. The possible upconversion luminescence mechanisms of the samples are discussed. NaGdF4: 0.05%Er3+, 0.3%Tm3+, 50%Yb3+ phosphors exhibit bright white light under 980 nm laser excitation, and the calculated CIE color coordinates are (0.342, =0.331). The white upconversion luminescence from NaGdF4: Er3+, Tm3+, Yb3+ phosphors can be realized by adjusting the Yb3+ ions concentration.