Comparing Climate Change Content and Comments across Instagram Reels, TikTok, and YouTube Shorts and Long Videos

被引：3

作者：

Duan, Yiran ^{[1
]}

Khoury, Christy ^{[1
]}

Joh, Una ^{[1
]}

Smith, Alex O. ^{[1
]}

Cousin, Calvin ^{[1
]}

Hemsley, Jeff ^{[1
]}

机构：

[1] Syracuse University, United States

来源：

Proceedings of the Association for Information Science and Technology | 2024年 / 61卷 / 01期

关键词：

Climate Change; Crisis Informatics; Multi-modal Analysis; Platform Comparison; Social Media;

D O I：

10.1002/pra2.1012

中图分类号：

学科分类号：

摘要：

Social media plays a vital role as a communication channel for pertinent topics, including climate change. This paper investigates the content and comments of short and long-format videos on Instagram, TikTok, and YouTube to compare climate change discourse on these platforms. Eighty videos and their respective 69,135 comments were collected and analyzed using content analysis, statistical analysis, data visualization, and social network analysis. Our findings show that in our dataset, videos in the short-format (Instagram, TikTok, and YouTube Shorts) provide all sorts of content, while YouTube long videos only focus on educational and activism content. The short-format videos also show different stances towards climate change, such as a climate change denier stance, while YouTube long videos do not. For comments, videos in the short-format had less engagement compared to YouTube long videos. Our findings inform implications for both researchers and social media platform designers. Annual Meeting of the Association for Information Science & Technology | Oct. 25 – 29, 2024 | Calgary, AB, Canada.

引用

页码：103 / 114

页数：11

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