IBM recently launched the Big Data & Analytics Heroes campaign to recognize and bring peer endorsement to big data and analytics practitioners and thought leaders in the industry. This program challenges the status quo and seeks to expand the mere 6 percent of organizations championing big data and analytics to the numerous other organizations that want to embrace big data and analytics for a competitive advantage. These big data and analytics heroes will share how big data and analytics have impacted their business, changed the way they do their jobs today, and can enhance the world in 5 to 10 years.