Unmasking deepfakes: A systematic review of deepfake detection and generation techniques using artificial intelligence

Due to the fast spread of data through digital media, individuals and societies must assess the reliability of information. Deepfakes are not a novel idea but they are now a widespread phenomenon. The impact of deepfakes and disinformation can range from infuriating individuals to affecting and misleading entire societies and even nations. There are several ways to detect and generate deepfakes online. By conducting a systematic literature analysis, in this study we explore automatic key detection and generation methods, frameworks, algorithms, and tools for identifying deepfakes (audio, images, and videos), and how these approaches can be employed within different situations to counter the spread of deepfakes and the generation of disinformation. Moreover, we explore state-of-the-art frameworks related to deepfakes to understand how emerging machine learning and deep learning approaches affect online disinformation. We also highlight practical challenges and trends in implementing policies to counter deepfakes. Finally, we provide policy recommendations based on analyzing how emerging artificial intelligence (AI) techniques can be employed to detect and generate deepfakes online. This study benefits the community and readers by providing a better understanding of recent developments in deepfake detection and generation frameworks. The study also sheds a light on the potential of AI in relation to deepfakes.