The analysis of online social networking: How technology is changing e-commerce purchasing decision

被引：3
|
作者：
Chou A.Y. [1 ]
机构：
[1] School of Information Technology, Illinois State University, Normal
来源：
International Journal of Information Systems and Change Management | 2010年 / 4卷 / 04期
关键词：
Change management; E-commerce; Online purchasing; Social networking;
D O I：
10.1504/IJISCM.2010.036917
中图分类号：
学科分类号：
摘要：
A widely used social networking technology enables end-users to participate in social networks and distribute personal contents online. Online networks also serve as new channels that empower consumers discovering products, sharing products preference, and exerting their feedback that influence other members' purchasing decisions. This paper proposes a conceptual model of social networking effects on online purchasing behaviour based on relevant social network theory and agency theory. Copyright © 2010 Inderscience Enterprises Ltd.
引用
收藏
页码：353 / 365
页数：12
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