Decision-making Model Construction of Enterprise Marketing Outlet Resource Allocation by Integrating Fuzzy Logic

被引：0
|
作者：
Ma, Xiaoyan [1 ,2 ,3 ]
Xue, Jian [4 ]
机构：
[1] School of Economics and Management, Shaanxi University of Science and Technology, Shaanxi, Xi’an,710021, China
[2] Xi’an Siyuan University, Marketing Strategy Research and Consulting Center for Higher Education, Shaanxi, Xi’an,710038, China
[3] Xi’an Siyuan University, Shaanxi, Xi’an,710038, China
[4] School of Economics and Management, Shaanxi University of Science and Technology, University Park of Weiyang District, Shaanxi, Xi’an,710021, China
来源：
Applied Mathematics and Nonlinear Sciences | 2024年 / 9卷 / 01期
关键词：
In the tide of modern business competition; how to efficiently utilize limited resources to obtain the best economic benefits is the core issue that determines the survival and development of enterprises. This paper integrates fuzzy logic theory with resource allocation and proposes the direction of channel integration of marketing resources. The concept of affiliation degree is introduced in fuzzy logic to describe the relationship between things and form the fuzzy relationship in the fuzzy set; which indicates the degree of association between elements in the fuzzy set. The linguistic rule representation method is used to implement the control strategy for decision-making in enterprise marketing outlets. Improve the construction of the optimization model for enterprise outlets’ marketing resources by establishing a two-layer planning model. The research enterprise’s outlet marketing resources allocation situation is examined by combining actual and simulation; based on the principle of outlet marketing resources allocation. From the point of view of outlet affiliation; the central region with a suitable resource allocation level includes Hunan Province; with an affiliation degree of 0.4655; and the affiliation degrees of some western regions and northeastern regions range from 0.3896 to 0.5663. The fuzzy logic model generates six resource allocation strategies; and they are tested one by one using simulation experiments to determine the best allocation strategy. © 2024 Xiaoyan Ma and Jian Xue; published by Sciendo;
D O I：
10.2478/amns-2024-2616
中图分类号：
学科分类号：
摘要：
引用
收藏
相关论文
共 50 条
  • [21] Dairy Enterprise Marketing Decision Making Model Based on the Marketing Ethics
    Hou Shuxia
    2013 3RD INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2013), VOL 1, 2013, : 471 - 474
  • [22] An integrated fuzzy group decision-making model for construction enterprise contractor selection based on EDAS method and Information entropy
    Xu, Chen
    JOURNAL OF INTELLIGENT & FUZZY SYSTEMS, 2023, 45 (02) : 3233 - 3245
  • [23] A MODEL OF DECISION-MAKING IN A FUZZY ENVIRONMENT
    PEDRYCZ, W
    KYBERNETES, 1984, 13 (02) : 99 - 102
  • [24] A SUGGESTION ON ADMINISTRATION DECISION-MAKING: ENTERPRISE RESOURCE PLANNING (ERP)
    Bulut, Yakup
    Aslan, Muhammed Mirac
    JOURNAL OF MEHMET AKIF ERSOY UNIVERSITY ECONOMICS AND ADMINISTRATIVE SCIENCES FACULTY, 2022, 9 (02): : 1260 - 1270
  • [25] The Research on Project Management and Decision-Making System of Construction Enterprise
    Wu Xinping
    PROCEEDINGS OF 2010 INTERNATIONAL SYMPOSIUM ON ECONOMIC DEVELOPMENT AND ENGINEERING MANAGEMENT, 2010, : 273 - 278
  • [26] A fuzzy multi-criteria decision-making model for construction contractor prequalification
    Nieto-Morote, Ana
    Ruz-Vila, Francisco
    AUTOMATION IN CONSTRUCTION, 2012, 25 : 8 - 19
  • [27] Fuzzy Optimization Model for Decision-Making in Single Machine Construction Project Planning
    Arce Fernandez, Nilthon
    Gutierrez Segura, Flabio
    Milla Pino, Manuel Emilio
    Palomino Ojeda, Jose Manuel
    Ludena Gutierrez, Alfredo Lazaro
    Chavez Santos, River
    MATHEMATICS, 2024, 12 (07)
  • [28] Enhancing the Aczel-Alsina Model: Integrating Hesitant Fuzzy Logic with Chi-Square Distance for Complex Decision-Making
    Xie, Jianming
    Chen, Chunfang
    Wan, Jing
    Dong, Qiuxian
    SYMMETRY-BASEL, 2024, 16 (12):
  • [29] Integrating fuzzy logic and multi-criteria decision-making in a hybrid FMECA for robust risk prioritization
    Chakhrit, Ammar
    Djelamda, Imene
    Bougofa, Mohammed
    Guetarni, Islam H. M.
    Bouafia, Abderraouf
    Chennoufi, Mohammed
    QUALITY AND RELIABILITY ENGINEERING INTERNATIONAL, 2024, 40 (06) : 3555 - 3580
  • [30] Withholding Medical Care & Ageism During a Pandemic: A Model for Resource Allocation Decision-Making
    Lowey, Susan
    JOURNAL OF PAIN AND SYMPTOM MANAGEMENT, 2021, 61 (03) : 701 - 702
12345