Proposal of the promotional video design model of culture contents, using 3D image moving technique: Applying the augmented reality and E-museum concepts

This study is about the new expressive techniques for promotional videos for culture contents and aims to propose a new design model for making effective promotional videos using augmented reality technology and E-museum concepts. Augmented reality is one of the up-rising intelligent information technology, but has been barely used for promotional videos. However the technology enables the interaction between physical objects in the real world and virtual image though digital devices. Augmented reality opens the door for connecting real and virtual world, and invites humans to the virtual environment. There are growing numbers attempt to move off-line culture contents into on-line space. Considering the connection between culture contents and digital environment, more studies about the convergence is necessary in the cultural-art industry, especially for marketing business. Therefore, this study aims to take a brief look at augmented reality technology, and proposes the new experimental model and expressive techniques for cultural-art organizations' promotional video, which set the experiential learning environment, and enables consumers to take contents actively. © 2014 SERSC.