Machine learning approach in optimizing negotiation agents for E-Commerce

被引：1

作者：

Ng, S.C. ^{[1
]}

Sulaiman, M.N. ^{[1
]}

Selamat, M.H. ^{[1
]}

机构：

[1] Faculty of Computer Science and Information Technology, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor

来源：

Information Technology Journal | 2009年 / 8卷 / 06期

关键词：

E-commerce; Genetic-basedmachinelearning; Intelligent agents; Machine learning approach; One-to-many negotiation;

D O I：

10.3923/itj.2009.801.810

中图分类号：

学科分类号：

摘要：

This study discusses the implementation of machine learning approach in negotiation agents thatcan learn their opponent's preferences and constraints during one-to-many negotiations. A novel mechanism in learning negotiation is introduced. The genetic-based model of multi-attribute one-to-many negotiation, namely GA Improved-ITA is proposed. The GA Improved-ITA agents first utilize Genetic-Based Machine Learning (GBML) to identify their opponent's preferable negotiation issues. It is then followed by branch and bound search to search for the best value for each of the issues. The performance of GA Improved-ITA is promising when it is compared with the results of one-to-many negotiations obtained by Bayesian learning model and heuristic search algorithm. © 2009 Asian Network for Scientific Information.

引用

页码：801 / 810

页数：9

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