New directions for digital signage and public displays

Todd Fender examines the market dynamics of digital-signage applications for commercial or public displays and the technologies that are helping in shaping the future growth of the industry. Companies in the digital-signage ecosystem are searching for ways to best position themselves to take advantage of this growth. New display technologies, resolutions, product features, and form factors are available to fulfill the new changes. Liquid crystals are the dominant technology used for public displays after discontinuation of the production of commercial plasma displays. This direct-view flat-panel technology has become relatively affordable and readily available, due to the significant price erosion that has occurred over the last several years and to rapid adoption by the consumer television market.