E-marketing by Mobile Apps for Tourism Products and Its Impact on the Performance of Travel and Tourism Organizations

被引：0
作者：
Al-Hazmi N.M. [1 ]
机构：
[1] College of Business Administration, Prince Sattam bin Abdulaziz University, Al-Kharj
来源：
International Journal of Interactive Mobile Technologies | 2022年 / 16卷 / 12期
关键词：
Customer; E-marketing; Mobile apps; Performance; Satisfaction; Tourism services;
D O I：
10.3991/ijim.v16i12.30515
中图分类号：
学科分类号：
摘要：
This study seeks to study E-marketing by mobile Apps for tourism products and its impact on the performance of travel and tourism organizations in Al-Kharj Governorate. The research dealt with scientific and theoretical analysis. The descriptive method of analysis was used to conduct this study. Moreover, a special questionnaire form was distributed and was designed to the (200) study sample organizations. The study ended up with the presence of an impact of E-Tourism Marketing at the level of services provided by tourism organizations in Al-Kharj Governorate, and provided important recommendations, the most important of which is to work on providing the infrastructure for E-Marketing by mobile apps technology to allow for the provision of the best services among tourism service providers and those who are in charged in providing them. © 2022. International Journal of Interactive Mobile Technologies. All Rights Reserved.
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收藏
页码：145 / 153
页数：8
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