From comparison to purchasing: Effects of online behavior toward associated co-visited products on consumer purchase

被引：0

作者：

Chen, Shuixia ^{[1
,2
,3
]}

Ngai, Eric W.T. ^{[3
]}

Xiao, Fei ^{[4
]}

Xu, Zeshui ^{[2
]}

机构：

[1] Department of Decision Sciences, School of Business, Macau University of Science and Technology, Avenida Wai Long, Macau, Taipa, China

[2] Business School, Sichuan University, Chengdu,610064, China

[3] Department of Management and Marketing, The Hong Kong Polytechnic University, Hung Hom, Hong Kong, Kowloon, China

[4] Department of Advanced Design and Systems Engineering, City University of Hong Kong, Hong Kong, Kowloon Tong, China

来源：

Information and Management | 2024年 / 61卷 / 03期

关键词：

Associated co-visited product - Consumer purchase - Empirical findings - Low rates - Machine-learning - Online behaviours - Online consumer behavior - Online consumers - Online reviews;

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摘要：

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