Introduction to electronic marketing minitrack for HICSS-54

被引：0

作者：

Weinberg, Bruce D. ^{[1
]}

Davis, Lenita M. ^{[2
]}

Kambil, Ajit ^{[3
]}

机构：

[1] Department of Marketing Isenberg, School of Management, University of Massachusetts, Amherst, 121 Presidents Drive, Amherst,MA,01003, United States

[2] Department of Marketing, College of Business, University of Wisconsin-EAU Claire, 1702 Park Avenue, Eau Claire,WI,54701, United States

[3] CFO Program Deloitte LLP, 1633 Broadway, New York,NY,10019, United States

来源：

Proceedings of the Annual Hawaii International Conference on System Sciences | 2021年 / 2020-January卷

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