Modern Clothing Design and Clothing Culture Communication Strategy Based on the Classical Network Model

At present, with the strengthening of China’s economic and cultural strength, “Chinese culture” is widely sought after. Therefore, incorporating cultural elements into clothing design can promote the spread of Chinese clothing culture. This paper proposes a classical network model based on the Internet’s background. A modal communication model of the culturalization process is built on this basis to combine the Internet and the network model. The survey and analysis of the effects of clothing culture on comfort and aesthetics of clothing design are being conducted. Consumers have a positive and active attitude towards clothing culture, with 3625 out of 7563 sample comments supporting the communication of clothing culture in the communication effect. The comfort of clothing is a top priority for 139 people when it comes to clothing design. Therefore, the aspect of comfort should be emphasized in clothing design, and the dissemination of clothing culture should be strengthened at the same time. © 2023 Liudan He, published by Sciendo.