government subsidies;
new energy vehicles;
consumers;
purchase intention;
social confidence;
ELECTRIC VEHICLES;
TECHNOLOGY ACCEPTANCE;
PSYCHOLOGICAL-FACTORS;
PERCEIVED RISK;
IMPACT;
POLICY;
ADOPTION;
INCENTIVES;
SIMULATION;
INNOVATION;
D O I:
10.3390/wevj15100437
中图分类号:
TM [电工技术];
TN [电子技术、通信技术];
学科分类号:
0808 ;
0809 ;
摘要:
This article aims to reveal the internal mechanism of the government's leading role in influencing consumers' green purchasing behavior. This study is based on the Stimulus Organism Response theory and innovation diffusion theory, uniquely combining individual and social levels to deeply explore the mechanism and internal mechanisms of government-led actions, providing a more comprehensive theoretical contribution to this field. This study adopts a combination of qualitative and quantitative methods, introducing perceived costs and perceived risks as individual level factors influencing consumers' purchasing intentions through qualitative research, and introducing social confidence as a factor influencing consumers' purchasing intentions through social level government subsidies. This study adds a new dimension to how government subsidies affect consumers' green purchasing behavior. In addition, statistical analysis was used to explore the mediating effects of perceived cost, perceived risk, and social confidence, as well as the moderating effect of the level of supporting facilities. Survey data collected from consumers shows that government subsidies further affect consumers' willingness to purchase new energy vehicles by influencing their perceived costs, perceived risks, and social confidence, with a particularly strong mediating effect of social confidence. The research results reveal the positive role of government leadership in sustainable development, which contributes to the diffusion of emerging green products and the achievement of sustainable development by the country.
机构:
Univ Brunei Darussalam, Fac Integrated Technol, BE-1410 Bandar Seri Begawan, BruneiUniv Brunei Darussalam, Fac Integrated Technol, BE-1410 Bandar Seri Begawan, Brunei
机构:
Najran Univ, Appl Coll, Business Adm Dept, Najran 55461, Saudi ArabiaNajran Univ, Appl Coll, Business Adm Dept, Najran 55461, Saudi Arabia
Alghamdi, Omar. A.
;
Agag, Gomaa
论文数: 0引用数: 0
h-index: 0
机构:
Nottingham Trent Univ, Nottingham Business Sch, Nottingham NG11 8NS, England
Univ Sadat City, Fac Commerce, Mkt Dept, Sadat City 32897, EgyptNajran Univ, Appl Coll, Business Adm Dept, Najran 55461, Saudi Arabia
机构:
Bank Italy, Directorate Gen Econ Stat & Res, Via Nazl 191, I-00184 Rome, ItalyBank Italy, Directorate Gen Econ Stat & Res, Via Nazl 191, I-00184 Rome, Italy
Bronzini, Raffaello
;
Piselli, Paolo
论文数: 0引用数: 0
h-index: 0
机构:
Bank Italy, Directorate Gen Econ Stat & Res, Via Nazl 191, I-00184 Rome, ItalyBank Italy, Directorate Gen Econ Stat & Res, Via Nazl 191, I-00184 Rome, Italy
机构:
Univ Brunei Darussalam, Fac Integrated Technol, BE-1410 Bandar Seri Begawan, BruneiUniv Brunei Darussalam, Fac Integrated Technol, BE-1410 Bandar Seri Begawan, Brunei
机构:
Najran Univ, Appl Coll, Business Adm Dept, Najran 55461, Saudi ArabiaNajran Univ, Appl Coll, Business Adm Dept, Najran 55461, Saudi Arabia
Alghamdi, Omar. A.
;
Agag, Gomaa
论文数: 0引用数: 0
h-index: 0
机构:
Nottingham Trent Univ, Nottingham Business Sch, Nottingham NG11 8NS, England
Univ Sadat City, Fac Commerce, Mkt Dept, Sadat City 32897, EgyptNajran Univ, Appl Coll, Business Adm Dept, Najran 55461, Saudi Arabia
机构:
Bank Italy, Directorate Gen Econ Stat & Res, Via Nazl 191, I-00184 Rome, ItalyBank Italy, Directorate Gen Econ Stat & Res, Via Nazl 191, I-00184 Rome, Italy
Bronzini, Raffaello
;
Piselli, Paolo
论文数: 0引用数: 0
h-index: 0
机构:
Bank Italy, Directorate Gen Econ Stat & Res, Via Nazl 191, I-00184 Rome, ItalyBank Italy, Directorate Gen Econ Stat & Res, Via Nazl 191, I-00184 Rome, Italy