A Hybrid Multi-Attribute Decision-Making Method Considering Tourists’ Behavioral Preferences for Customized Tours

A decision-making analysis method considering tourists’ behavioral preferences is proposed to address the problem of hybrid multi-attribute decision making (HMDM) for customized tours in which attribute values are intuitionistic fuzzy numbers, interval numbers and real numbers. This method is presented through step-by-step instructions:1) construct an evaluation index system of the HMDM for customized tours; 2) convert the attribute values of different data types into normalized intuitionistic fuzzy numbers, and obtain their objective weights by calculating their intuitionistic fuzzy entropies; 3) use the intuitionistic fuzzy weighted average operator to aggregate all the converted attribute values of each customized scheme;4) calculate scores of aggregation values for customized schemes and rank these schemes accordingly under the scenarios where tourists express such behavioral preferences as caution, mildness and recklessness; and 5) apply the proposed method to an example case to prove its feasibility. © 2024 IGI Global. All rights reserved.