Study on demand and competitiveness of cruise tourism industry based on factor analysis

At present, cruise tourism, as a new form of tourism, is developing rapidly around the world. Although China's cruise tourism started late, it is about to enter the high-speed development stage, which demands a higher demand for China's cruise ports. Scientific analysis of the demand scale of cruise tourism is an important topic to guide the planning, investment and development of the cruise industry. In this paper, qualitative analysis and quantitative statistics are used to study the influencing factors of cruise tourism demand, and on this basis, the index system of cruise port tourism competitiveness is established by factor analysis method. At the same time, quantitative evaluation of China's coastal port cities and competitive ranking of cruise port tourism will provide some inspiration for the development of cruise port tourism in China.