Introducing new products can be hazardous to your company: Use the right new-solutions delivery tools

被引：0

作者：

Berggren, Eric

Nacher, Thomas

机构：

来源：

IEEE Engineering Management Review | 2002年 / 30卷 / 01期

关键词：

Competition - Cost effectiveness - Customer satisfaction - Decision making - Empowerment of personnel - Industrial management - Information dissemination - Managers - Marketing - Personnel training - Quality function deployment - Sales;

D O I：

10.1109/EMR.2002.1022402

中图分类号：

学科分类号：

摘要：

The commonly accepted rules that have emerged out of the new-product development research are reviewed. It is shown that these rules are insufficient and can be misleading. Hence, three new rules to increase the chances of new-product success are offered. Several tools that managers can use to follow the new rules in their existing new-products efforts are also highlighted.

引用

页码：23 / 31