Dynamic modeling and computational experiment of consumers' green purchase behavior

被引：0

作者：

Guan, Hong-Jun ^{[1
,2
]}

Wang, Han ^{[1
]}

Zhao, Ai-Wu ^{[3
]}

机构：

[1] Shandong University of Finance and Economic, Jinan

[2] Central University of Finance and Economic, Beijing

[3] Jiangsu University, Zhenjiang

来源：

Journal of Computational and Theoretical Nanoscience | 2015年 / 12卷 / 12期

基金：

中国博士后科学基金;

关键词：

Agent; Computational Experiment; Government Subsidies; Green Purchase Behavior; Simulation;

D O I：

10.1166/jctn.2015.4644

中图分类号：

O56 [分子物理学、原子物理学];

学科分类号：

070203 ; 1406 ;

摘要：

In order to simulate consumers' green purchase behavior under dynamic environment, a computation experimental model is constructed based on realistic scenarios. The model takes a kind of environmental friendly product as an example, based on its real market situation and questionnaires from customers, abstracted properties and behavior rules of consumers' green purchase behavior, to construct interactive heterogeneous artificial consumers and their behavior models using computational experimental method, and simulated the real behavior of consumers' green purchase. As the results shown, government subsidies reduced the negative effects of price to green purchase behavior by decreasing the price gap between green products and traditional products. Meanwhile, it maintains a long-term effect thanking to the influence to purchase habits and information spreading of green products. The experiments verified the correctness of the proposed model. Copyright © 2015 American Scientific Publishers All rights reserved.

引用

页码：6107 / 6113

页数：6

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