A study on the usability of E-commerce websites between China and Thailand

被引：0

作者：

Zheng H. ^{[1
]}

机构：

[1] School of Information and Statistics, Guangxi University of Finance and Economics, Guangxi Province

来源：

Zheng, Hua | 1600年 / UK Simulation Society, Clifton Lane, Nottingham, NG11 8NS, United Kingdom卷 / 17期

关键词：

Accessibility; E-commerce website; Thailand; Usability;

D O I：

10.5013/IJSSST.a.17.01.34

中图分类号：

学科分类号：

摘要：

Website usability is one of the core factors of evaluating the application level of e-commerce of an area. To study and compare the application levels between Chinese and Thai e-commerce websites, the website usability should be considered first. In this study, an independent third-party online usability testing tool is used to make a test on the e-commerce website between the two countries mainly on 4 indices: accessibility, coding standards, readability and connection speed. The study shows that the level of website usability of Chinese websites is higher than that of Thailand, though not obvious; and both the Chinese and Thai ecommerce websites should lay emphasis on accessibility and coding standards. © 2016, UK Simulation Society. All rights reserved.

引用

页码：34.1 / 34.4

共 4 条

[1]

Zeng Y., Zhang T., Chen Y., Eye tracking technology applied in Webpage usability evaluation, Chinese Journal of Ergonomics, 18, pp. 83-86, (2012)

[2]

Chang J., Xia G., Usability Evaluation of B2C ECommerce Web Site, Journal of the China Society for Scientific and Technical Information, 24, pp. 237-242, (2005)

[3]

Weng C., Mei H., Website Usability of Open Access Journals Home and Abroad: A Comparative Study Taking Medical Journals as an Example, Journal of Intelligence, 32, pp. 117-120, (2013)

[4]

Liu C., Arnett K.P., Exploring the Factors Associated with Web Site Success in the Context of Electronic Commerce, Information & Management, 38, pp. 23-33, (2000)

← 1 →