Employee incentive management is a very important part in modern enterprise management. In this paper, the topic of the enterprise employee incentive way management innovation based on big data background was researched, first of all, the main content of the big data technology was mainly introduced, at the same time, the content and research methods of the enterprise employee incentive way management based on big data background were elaborated, finally, the research results were analyzed and discussed. The results show that the employee incentive management model proposed in this paper can better reflect the influence ability of various incentive factors, and can provide a favorable direction for future employee incentive way research.