Against decolonial reductionism: The impact of Latin American thinking on the data decolonization project

This essay argues that Latin American scholarship and movement practice are key to understanding the dynamics of the datafied society and countering its inequities. Examining the sources of inspiration of a frontrunner seeking to decolonize the datafied society - the Big Data from the South Initiative (BigDataSur) - we review Mart & iacute;n-Barbero's ontological shift from media to mediations, Freire's methodology centring individual agency and empowerment as a structural task of society, Mignolo's invite to take decoloniality as a praxis rather than merely an idea, Rodr & iacute;guez's first-hand engagement with technology at the margins, Escobar's autonomous design for the pluriverse, and the critical ecology of eco-social movements. We engage with a new generation of Latin American thinkers who turn their gaze to core problems of today's systems of knowledge production, be they media or academia. Learning from these scholars, we warn against decolonial reductionism, namely the trend to evoke decolonial ideas and theories without fully committing to putting them into practice. We maintain that to decolonize datafication, we ought to also change how we generate knowledge about the datafied society. We outline three practical strategies that foster an open-ended dialogue on alternative approaches to datafication and scientific practice: multilingualism, public scholarship, and mentorship.