Design of strategy to increase the added value and competitiveness of products mini cocoa processing industry based OVOP with using Interpretive Structural Modeling (ISM)

被引：0
作者：
Lamatinulu [1 ]
Pratikto [2 ]
Santoso P.B. [2 ]
Sugiono [2 ]
机构：
[1] Departement of Industrial Engineering, Faculty of Industrial Technology, Moslem University of Indonesia, Makassar
[2] Department of Industrial Engineering, Faculty of Engineering, University of Brawijaya, Malang
来源：
Lamatinulu (lamatinulu@gmail.com) | 1600年 / Eastern Macedonia and Thrace Institute of Technology卷 / 10期
关键词：
Cocoa; Competitiveness; ISM; OVOP; Strategy;
D O I：
10.25103/jestr.105.12
中图分类号：
学科分类号：
摘要：
Increasing added value and competitive- ness of small and medium industries processing cocoa in Indonesia is still low, so it needs a development strategy model mini cocoa processing industry. T he condition is a major concern in the central areas of cocoa production in the area Palopo, Luwu, Sulawesi Selatan Province as the largest cocoa producer in Indonesia. In this matter, the purpose of this study was to develop a strategic model of variable structure-based design with the integration of One Village One Product (OVOP) basic principles and cooperatives as an important strategy to increase value-added and competitiveness of product locally mini-industry cocoa processing. The identification process and variable definition for the development strategy based on the study of literature, interviews and a survey using a questionnaire instrument to explore the opinions of experts. The method used is the Interpretive Structural Modeling (ISM) to design a model structuring the level of strategy in the development of a mini cocoa industry. The conclusion of this research found that to improve the competitiveness of local products of cocoa on the global market needed a key strategy in the form of the availability, appropriateness, and quality of a raw material of cocoa beans, innovation and diversification of products based on the quality, support of technology and implementation modern marketing system. © 2017 Eastern Macedonia and Thrace Institute of Technology.
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页码：98 / 103
页数：5
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