Experience of ubiquitous computing technology driven mobile commerce in Africa: Impact of usability, privacy, trust and reputation concern

被引：4
作者：
Olaleye S.A. [1 ]
Oyelere S.S. [2 ]
Sanusi I.T. [3 ]
Joseph A.F. [2 ]
机构：
[1] Department of Marketing, Management and International Business, Oulu Business School
[2] School of Computing, University of Eastern Finland
[3] Philosophical Faculty, University of Eastern Finland
来源：
International Journal of Interactive Mobile Technologies | 2018年 / 12卷 / 03期
关键词：
Mobile commerce; Technology; Ubiquitous commerce; Ubiquitous computing; User experience;
D O I：
10.3991/ijim.v12i3.7905
中图分类号：
学科分类号：
摘要：
the concept of ubiquitous computing allows the seamless: anywhere, anytime, anyone interaction of computing devices and technology. Ubiquitous commerce simply known as u-commerce is an evolution of commerce based on recent innovations and advancement in computing technology. The aim of this study is to understand the impact of ubiquitous computing technologies on users, with a special focus on ubiquitous commerce. The study used the quantitative method and targeted the mobile device users for online shopping in Nigeria with convenience sampling technique. The data was analyzed using SmartPLS 2.0 with partial least square structural equation modelling. The study results confirmed the significant role of trust as a mediator between the reputation and u-commerce user's experience, and usability and privacy directly predict the ubiquitous commerce user's experience. The study advances with managerial implications, pinpointed limitations, and propose future studies. © 2018, International Association of Online Engineering.
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页码：4 / 20
页数：16
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