Selection in product plan alternatives based on quality function deployment and prospect theory

被引：4
|
作者：
Wang, Zengqiang [1 ,2 ]
Li, Yanlai [2 ]
Pu, Yun [1 ,2 ]
Chin, K.S. [3 ]
机构：
[1] School of Economics and Management, Southwest Jiaotong University
[2] Natural Lab. of Orbit Traffic, Southwest Jiaotong University
[3] Department of Manufacturing Engineering and Engineering Management, City University of Hong Kong
来源：
Jixie Gongcheng Xuebao/Journal of Mechanical Engineering | 2013年 / 49卷 / 04期
关键词：
Customer requirement; Information entropy; Product plan alternative; Prospect theory; Quality function deployment;
D O I：
10.3901/JME.2013.04.174
中图分类号：
学科分类号：
摘要：
To reflect the characteristics of decision-makers' psychology and behavior in an effective way, an approach for selecting product plan alternative based on uncertain linguistic information entropy and prospect theory is presented. Firstly, uncertain linguistic variables are used to express customer representatives' preference values of a company and its competitors, and the competition priority ratings of each customer requirement are determined based on information entropy, then, the product plan alternatives can be developed. Secondly, the idea of prospect theory is introduced to analyze the alternatives' cost, and the cost perceived values(CPVs) of each alternative are calculated. Thirdly, the values and weights of each risk scene and earnings scene are calculated to obtain the risk perceived values(RPVs) and earning perceived values(EPVs). Finally, according to combination of the CPVs, the RPVs and the EPVs, the comprehensive values of each alternative are determined to get the best alternative. A case study of PE crusher is given to prove the practicality and reliability of the proposed approach. © 2013 Journal of Mechanical Engineering.
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页码：174 / 183
页数：9
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