Mobile portal implementation strategy: A theoretical exploration

被引：0
作者：
Gao, Ping [1 ]
Damsgaard, Jan [1 ]
机构：
[1] Defortmant of Informatics, Copenhagen Business School
来源：
IFIP Advances in Information and Communication Technology | 2005年 / 189卷
关键词：
Mobile commerce; Mobile portal; Network economics; Strategy;
D O I：
10.1007/0-387-29773-1_29
中图分类号：
学科分类号：
摘要：
Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce, and can be generalized to studying other networked technologies.
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收藏
页码：435 / 447
页数：12
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