Study on Agent-based enterprise marketing simulation system

被引：0

作者：

Hu, B. ^{[1
]}

Li, Z. ^{[1
]}

机构：

[1] College of Management, HUST, Wuhan 430074, China

来源：

Huazhong Ligong Daxue Xuebao/Journal Huazhong (Central China) University of Science and Technology | 2001年 / 29卷 / 05期

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摘要：

The process of rescheduling and simulation of permeability production marketing strategy is studied under the network of marketing information. For rescheduling the marketing strategy, a hybrid method of Agent and fuzzy feedback control, namely fuzzy rescheduling-simulation feedback system is developed and studied. The theories of the system and implementing route are presented. The Agent-based system for marketing communication plan including generating process and Agent's content is developed and studied.

引用

页码：41 / 42