Choice based diffusion model for predicting sales of mobile phones using conjoint analysis

被引：11

作者：

Anand A. ^{[1
]}

Bansal G. ^{[1
]}

Aggrawal D. ^{[2
]}

机构：

[1] Department of Operational Research, University of Delhi, Delhi

[2] University School of Management and Entrepreneurship, Delhi Technological University, East Delhi Campus

来源：

Journal of High Technology Management Research | 2018年 / 29卷 / 02期

关键词：

Choice-based probability; Conjoint analysis; Diffusion; Sales forecasting;

D O I：

10.1016/j.hitech.2018.09.008

中图分类号：

学科分类号：

摘要：

The modeling of understanding consumers buying behavior requires a technique, which does not only incorporate the preferences of the consumers but also have the ability to trade-off between multi-characteristics products and services. This study is supported by evaluating a framework via a marketing research technique of Conjoint Analysis wherein we have shown how certain attributes of mobile phones when studied jointly can affect the overall buying behavior of the youth towards various brands taken into consideration. Further, customers’ choice probabilities of the mobile phones, based on preferences have been evaluated and potential market size is determined. Also, this study has determined and forecasted the sales on the basis of choice probability and utility obtained via conjoint analysis. Customers of the mobile phone located in Delhi have been targeted for this study. © 2018 Elsevier Inc.

引用

页码：216 / 226

页数：10

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