Keaykolour face-lift reaps rich rewards

被引：0

作者：

Jeffree, Mike

机构：

来源：

British Printer | 2000年 / 113卷 / 03期

关键词：

Marketing - Printing properties - Quality assurance - Sales - Strategic planning - Value engineering;

D O I：

暂无

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学科分类号：

摘要：

The launch of Arjo Wiggin's Keaykolour has resulted in a sales surge and in addition has also won the high-style fine paper range a top design/marketing reward. The company looked at all aspects of the brand from the paper through to promotional material and the logo. It used focus groups to rationalize the range and new colors trialed at Butler's Court, Arjo Wiggin's research center, and at Stoneywood mill.

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