The market-driven foundry: Part II - Developing a 'fact-based' marketing plan

被引：0

作者：

Bake, Ruben ^{[1
]}

机构：

[1] Ashland Specialty Chemical Co., Casting Solutions, Dublin, OH, United States

来源：

Modern Casting | 2003年 / 93卷 / 03期

关键词：

Marketing - Metal casting - Sales;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

A study is performed on the development of fact-based marketing plan. A framework is provided for preparing a 'grounded in the facts' strategy to mobilize foundry toward new action on the marketing front. It is reported that a detailed fact-based plan provides a greater sense of confidence and more easily justifies changes in the strategy.

引用

页码：31 / 34