Obtaining outstanding results is the most important step for research, but getting these results published in a journal that can generate the greatest impact to the scientific community and society is just as important as obtaining the results. I did a simple investigation about the papers related to thermo-electrics that were published in different journals between the years of 2000 and 2017. I noticed that there is not a journal with more than 5% of the papers on thermoelectrics. To better serve the community and better inform the society of the importance of thermoelectrics, we now start a new journal, Materials Today Physics, to hopefully publish papers on thermoelectrics with a much higher percentage but open to other novel discoveries on materials and physics. (c) 2017 Elsevier Ltd. All rights reserved.