From social capital to continuous use of social networking sites: A conceptualisation

被引：1

作者：

Chen R. ^{[1
]}

Sharma S.K. ^{[1
]}

Rao H.R. ^{[2
]}

机构：

[1] Miller College of Business, Ball State University, Muncie, 47306, IN

[2] College of Business, University of Texas at San Antonio, San Antonio, 78249, TX

来源：

International Journal of Information Technology and Management | 2017年 / 16卷 / 03期

关键词：

Conceptual model; Interaction effect; Main effect; SCT; Site use; SNS; Social capital theory; Social networking site;

D O I：

10.1504/IJITM.2017.085000

中图分类号：

学科分类号：

摘要：

Site use is important to the sustainability of social networking sites. In this paper, we explore the drivers of member site use through the theoretical lens of social capital theory. Drawing upon supporting literature, we contend that social capital acts as an important factor in motivating members to continue their site usage. Specifically, we expect cognitive, structural, and relational capital to jointly contribute to one's use activity. In addition, we investigate the intricate relationships among the three capital acts and suggest that cognitive and relational capital will strengthen (i.e., positive moderation) the relationship between structural capital and member site use. This article contributes to the literature on social networking sites by developing a theoretical framework that helps explain user behaviour. The study also sheds light on social capital research by advocating the potential value of social capital theory in social networking research and theorising the mutual relationships among distinct social capitals. Copyright © 2017 Inderscience Enterprises Ltd.

引用

页码：205 / 214

页数：9

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