Web Tracking under the New Data Protection Law: Design Potentials at the Intersection of Jurisprudence and HCI

被引:5
作者
Jakobi T. [1 ]
Stevens G. [1 ]
Seufert A.-M. [1 ]
Becker M. [1 ]
Von Grafenstein M. [2 ]
机构
[1] University of Siegen, Siegen
[2] Einstein Center Digital Future, Berlin
关键词
Data protection; GDPR; HCI; Privacy; Web-Tracking;
D O I
10.1515/icom-2020-0004
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
The GDPR regulates at present the handling with personal data fundamentally new and thereby opens new leeway. At the same time, it creates great uncertainty among those affected. One example of this is web tracking: It helps designers to improve the utility and usability of their websites based on, in part, extensive (personal) data collection, or enable operators to finance them. Against this background, in this article we first show the practical relevance of web tracking by collecting the web trackers of the 100 most popular pages of each of the 28 EU member states. Building on this, we show which data these trackers collect and analyze their legal bases. Finally, we discuss possible consequences in design and architecture for fulfilling the legally outlined requirements, taking into account a user's perspective. © 2020 Walter de Gruyter GmbH, Berlin/Boston 2020.
引用
收藏
页码:31 / 45
页数:14
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