Research in the large: Challenges for large-scale mobile application research - A case study about NFC Adoption using gamification via an app store

被引：15

作者：

Kranz, Matthias ^{[1
]}

Murmann, Lukas ^{[2
]}

Michahelles, Florian ^{[3
]}

机构：

[1] Lehrstuhl für Informatik Mit Schwerpunkt Eingebettete Systeme, Universität Passau

[2] Technische Universität München, Center for Digital Technology and Management, Munich

[3] Department of Management, Technology, and Economics, ETH Zurich, Zurich

来源：

International Journal of Mobile Human Computer Interaction | 2013年 / 5卷 / 01期

关键词：

Gamification; Mobile applications; Mobile phones; Near field communication (NFC) technology; Radio frequency identification (RFID) technology;

D O I：

10.4018/jmhci.2013010103

中图分类号：

学科分类号：

摘要：

The adoption of NFC technology has taken longer than expected after its inception in 2004. Several projects on ticketing and payment are gaining momentum. However, the actual state of adoption of NFC is still unclear. As an alternative to consultants' prediction (which mostly prove wrong), this paper describes a gamification-based approach to motivate users themselves to report on NFC tags they spotted in their environment. As part of a trading card context, users get rewarded with gadgets and points for documenting the existence of NFC technology in their environment. This paper describes the development of this game and the experiences of two release cycles. The paper concludes with lessons learned and provides an outlook on next steps. Copyright © 2013, IGI Global.

引用

页码：45 / 61

页数：16

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