Electronic commerce and consumption: Semiotic scenario and information architecture in online stores

被引：1

作者：

Moura M.A. ^{[1
]}

Gomes C.A. ^{[1
]}

机构：

[1] Information Science School, UFMG

来源：

Proceedings of the Association for Information Science and Technology | 2017年 / 54卷 / 01期

关键词：

electronic commerce; electronic consumption; information architecture; semiotic scenario;

D O I：

10.1002/pra2.2017.14505401057

中图分类号：

学科分类号：

摘要：

This work discusses changes in consumption patterns with the spread of electronic commerce, which started to demand new informational competences in commercial relations. We highlight the concepts of semiotic scenario and information architecture, analyzing the implications of such concepts in the structure of websites dedicated to electronic commerce. In addition, we describe a system for informational organization of the Brazilian e-stores, analyzing the interactions between the e-customer with the website's information architecture, along with the subjacent semiotic scenario to the business model. Copyright © 2017 by Association for Information Science and Technology

引用

页码：503 / 506

页数：3

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